Poultry consumption in the Yangtze River Delta (YRD) continues to grow, with Jiangsu and Anhui provinces driving increases, while Shanghai remains a mature and stable market. Poultry is gaining market share from pork, supported by its lower cost, versatility, and perceived health benefits. Foodservice expansion, e-commerce development, and cold-chain improvements are key drivers of demand, particularly for convenient and value-added poultry products. The report was published on April 30, 2026, as an Attaché Report (GAIN) by the U.S.
Department of Agriculture's Foreign Agricultural Service.